23 June 2008

Choosing the Most Profitable Niche Market for Adsense

I get a lot of emails from people that see the potential in Adsense money and they aren't sure what keywords to pick. I guarantee you - your niche market is right under your nose.

One thing you don't want to do is choose a topic you find boring. We all know LASIK is a good keyword phrase, but it's going to have a huge amount of competition, so take it up a level and do your research. I found the hottest lasik searches involved cities + the keyword. So, that tells me to concentrate on City Lasik - like "Chicago Lasik" as your keyword phrase - that one is worth around $23 a click and you'll get targeted visitors.

When I help people put together content packages, one thing I tell them is to try to find a topic they both like and are at least somewhat knowledgeable about and a topic can be created from there.

A good example (this is the under your nose part I mentioned) is the general topic of "laptop computers". You can create a site and add content for how to choose a laptop, tips and tricks for using a laptop, how to replace parts on your laptop and here is where research comes in handy.

When you research your keyword phrases you see that the keyword phrase "laptop computer" is worth a mere $12 a click however you find through research that the keyword phrase "Dell laptop computer " is worth $22 per click. Guess what type of laptop you should talk about the most? That's a $10 different per click and a move that will help your revenue stream grow at a better rate.

If you love dogs - blog about it. Talk about the trials and tribulations of dog training (another hot keyword phrase), making your own dog food and finding out your dog loves lettuce. Research specific breeds (Bischon for example is one of the highest searched dog breeds) and you'll soon develop a loyal audience. The key is that you know the topic and it's easy to come up with content for your blog and then make it keyword specific to optimize for higher paying keywords.

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